LIVE LINK: https://caledoniaautorepair.com
CLIENT
Ken’s Auto Repair Plus is a small business with a big personality. Located in Caledonia, Michigan, the business emphasizes trust, reliability, and a personal touch that reflects its family-run nature. Repair, maintenance, and modification – they do it all, and they do it well.
OBJECTIVE
Drive more users to make an appointment or call us directly from the website using optimized contact and schedule service CTAs.
The design should have a retro-inspired feel, balanced with the current modern user experience practices. All pages of the updated website are optimized for tablet and mobile experience.
Warm, Retro Feel: Capture the friendly, family-oriented atmosphere of Ken’s Auto Repair Plus through a design that evokes a sense of nostalgia and warmth.
Highlight Services: Ensure that the most important services are prominently displayed and easily accessible to visitors.
Easy Contact: Incorporate clear and compelling calls-to-action (CTAs) to facilitate easy communication between potential customers and the business.
THE DESIGN SOLUTION
In partnership with BRUKENET Web Development, we developed a creative design solution to help Ken’s Auto Repair Plus give viewers of the webpage a positive experience, reflecting back to fond memories possibly associated with the vehicle repair services they provide.
The goal of the design solution is to create the look and feel of a retro-inspired website that is engaging and nostalgic.
Font size, color, and image size were all maximized to ensure the message and imagery were prominent on the website.
Retro Aesthetic:
Imagery: Feature high-quality photos of the store, staff, and services to visually communicate the ambiance and personal touch of the business.
Color Palette: Use warm, vintage-inspired colors such as deep reds, rich browns, and classic creams to create a nostalgic and inviting atmosphere.
Typography: Select retro fonts that convey a sense of tradition and reliability, while ensuring readability.
